Strategic Marketing, Walton Sustainability Solutions Initiatives
Walton Sustainability Solutions Initiatives
Arizona State University
PO Box 878009
Tempe, AZ 85287-8009
Cathy Clifton started her international marketing and program management career as an Account Executive for Don Frank y Asociados in Los Angeles, where she led a partnership with Mexican government tourism agency FONATUR.
Clifton later moved to San Francisco, where she served as Sr. Vice President of Eurocomm/Cohn & Wells, a direct marketing agency based in Paris. She headed up the San Francisco office of Eurocomm/WCRS and managed accounts such as Bank of America, Wells Fargo, Chevron and Intuit. Clifton left Eurocomm to found her own agency, Brix Direct, managing marketing projects for major corporations in the wine and food sector for 14 years. Among her clients were Foster’s Group of Australia, Beringer Blass Wine Estates and Boudin Sourdough Bread.
In 2004, Cathy was recruited by Jarden Corporation, a Fortune 500 Company (NYSE:JAH). As a Director in their Boca Raton, Florida division (Jarden Consumer Solutions), she presided over marketing programs for housewares brands Oster, Sunbeam, Crock-Pot and others.