Strategic Marketing, Rob and Melani Walton Sustainability Solutions Service
Rob and Melani Walton Sustainability Solutions Service
Arizona State University
PO Box 878009
Tempe, AZ 85287-8009
- Strategic Marketing, Rob and Melani Walton Sustainability Solutions Service
Cathy Clifton, strategic marketing manager, has been a part of the Rob and Melani Walton Sustainability Solutions Initiatives since its inception in 2012. Since then, it has been her purpose to tell the stories of the initiatives, the people behind the initiatives and programs and their impact and to enable the members of the Walton team to be not only changemakers but strong communicators.
Cathy’s role in this effort is conducted through several channels: the creation of the original branding and marketing strategies for the Walton Initiatives, the writing and editing of digital and traditional marketing pieces, articles, proposals, presentations and award and grant applications and coaching presenters.
During her tenure with the Walton Initiatives, Cathy was instrumental in the writing and coaching of ASU and city of Phoenix personnel for a main stage presentation at Sustainable Brands ’14, the preparation of the application that resulted in the receipt of the ASU President’s Award for Sustainability in 2014, working with the Global Sustainability Solutions Service on the $500,000 grant awarded by the EDA to launch the RISN Incubator in 2017 and coaching the brilliant young Intel ISEF scholars for their GreenBiz presentations in 2016-2018. In addition to marketing and communications tasks, Cathy has also served as staff and logistics coordinator for two Global Sustainability Studies classes in Nepal (2016-17).
Prior to her career at ASU, Cathy owned her own direct marketing firm in the San Francisco Bay Area and was director of direct marketing and e-commerce at Jarden Corporation, a Fortune 500 Company.