Alycia de Mesa
Instructor, School of Sustainability
School of Sustainability
Arizona State University
PO Box 875502
Tempe, AZ 85287-5502
- Instructor, School of Sustainability
Katherine Alycia Perry is a Valley native and is known as Alycia de Mesa in the everyday professional world. She has over 20 years of experience as a brand and digital marketing advisor, helping national and global companies across industries with their brand, marketing and communication strategies within traditional and digital channels. She is a published author of Before The Brand, Creating the Unique DNA of an Enduring Brand Identity through McGraw-Hill (New York) and Brand Avatar, Translating Virtual World Branding into Real World Success through Palgrave-Macmillan (London). Her published articles have appeared in Brandchannel, Business Week and trade journals, and has been quoted in major media outlets such as Newsweek and NPR. Alycia has a Bachelor of Arts from ASU in Political Science, French Literature minor and attended on a full music scholarship for harp performance.