Skip to Content
Alycia de Mesa

Alycia de Mesa

Instructor, School of Sustainability, College of Global Futures

alyciademesa@asu.edu

School of Sustainability
Arizona State University
PO Box 875502
Tempe, AZ 85287-5502

Titles

  • Senior Sustainability Scholar, Global Institute of Sustainability and Innovation
  • Instructor, School of Sustainability, College of Global Futures
  • PhD Student, Human and Social Dimensions of Science & Technology, Arizona State University

Biography

Alycia de Mesa's lineage is as a fourth generation of Arizona and a mixed-race American: Mexican, Apache/Indigenous Mexican/Adopted Navajo, Japanese, British-German. She is a Senior Sustainability Scholar for the Julie Ann Wrigley Global Institute of Sustainability.

Her 25-year professional focus has been to help companies, organizations and individual people succeed with brand development, marketing, communications and storytelling for engaging and positive outcomes. As a national and international brand and marketing advisor, she has worked with all sizes of business from Fortune 100 to start-ups as well as nonprofits and social ventures.

Alycia is currently the faculty instructor of communications & storytelling for ASU School of Sustainability graduate programs in Sustainability Leadership and teaches undergraduate courses in core sustainability topics. She served as an adjunct professor of marketing and entrepreneurship for business undergraduates at Benedictine University in Mesa from 2015-2020.

At ASU, Alycia serves the Chicano/Latino Faculty & Staff Association as the 2020 president-elect, serves as board chair of the City of Mesa Museum and Cultural Advisory Board, and is a former board member of Mindfulness First, a non-profit organization focused on secular mindfulness programs and training for social-emotional-mental wellbeing for students and teachers.

Alycia is currently pursuing her Human and Social Dimensions of Science and Technology (PhD) doctoral degree from ASU School for the Future of Innovation in Society, where she is exploring how to create global futures for humans and nonhumans to thrive and be in balance with another, and asking the question of what are the keys to leadership for sustainable futures that are informed by cultural intelligence for particularly young people of color.

Education

  • BA, Political Science (minor French Literature), Arizona State University

Expertise

External Links

Books

2009

de Mesa, A. 2009. Brand Avatar: Translating VIrtual World Branding into Real World Success. Pagrave Macmillan. London, UK. ISBN: 978-0230201798.

2003

Perry, A. and D. Wisnom III. 2003. Before the Brand: Creating the Unique DNA of an Enduring Brand Identity. McGraw-Hill Proessional. ISBN: 978-0071393096.

Member, American Indian Society of Science and Engineering

Member, Society for the Advancement of Chicanos/Hispanics and Native Americans in Science

Member, National Association for the Advancement of Colored People