Skip to Content
Timothy Richards

Timothy Richards
Senior Sustainability Scientist, Julie Ann Wrigley Global Institute of Sustainability
Marvin and June Morrison Chair of Agribusiness and Resource Management, Morrison School of Agribusiness and Resource Management, W.P. Carey School of Business

trichards@asu.edu
480-727-1488

Morrison School of Agribusiness and Resource Management, Polytechnic Campus
Arizona State University
7231 E Sonoran Arroyo Mall
Mesa, Arizona 85212

Dr. Richards grew up on a farm in western Canada, and completed his undergraduate studies in business at the University of British Columbia and Ph.D. at Stanford University. His primary research interest is in the area of applied econometrics with respect to food markets and food policy issues. His research encompasses both experimental and non-experimental methods of data analysis, publishing research in outlets such as the Journal of Retailing, Management Science, the American Journal of Agricultural Economics, and many others. He has won 11 outstanding journal article awards and is on the editorial board of the European Review of Agricultural Economics, Journal of Agricultural and Resource Economics, and Agribusiness.

PhD, George P. Schulz Fellowship in Canadian Studies, Stanford University, 1994

AM, Stanford University, 1989

BComm (Honors), Economics and Finance, University of British Columbia, 1988

Journal Articles

In Press

Richards, T. J., M. I. Gómez and J. Lee. Pass-through and consumer search: An empirical analysis. American Journal of Agricultural Economics DOI: 10.1093/ajae/aau009. (link )

Richards, T. J. and S. F. Hamilton. Variety pass-through: An examination of the ready-to-eat breakfast cereal market. The Review of Economics and Statistics DOI: 10.1162/REST_a_00447. (link )

Richards, T. J. and B. J. Rickard. Patents as options: Path-dependency and patent value. European Review of Agricultural Economics DOI: 10.1093/erae/jbu001. (link )

2014

Richards, T. J., W. J. Allender and S. F. Hamilton. 2014. Social networks and new product choice. American Journal of Agricultural Economics 96(2):489-516. DOI: 10.1093/ajae/aat116. (link )

Richards, T. J. and L. Mancino. 2014. Demand for food-away-from-home: a multiple-discrete–continuous extreme value model. European Review of Agricultural Economics 41(1):111-133. DOI: 10.1093/erae/jbt008. (link )

Richards, T. J. and W. Nganje. 2014. Welfare effects of food safety recalls. Canadian Journal of Agricultural Economics 62(1):107-124. DOI: 10.1111/cjag.12016. (link )

Richards, T. J., D. W. Shanafelt and E. P. Fenichel. 2014. Foreclosures and invasive insect spread: The case of Asian citrus psyllid. American Journal of Agricultural Economics 96(3):615-630. DOI: 10.1093/ajae/aat099. (link )

2013

Fenichel, E. P., T. J. Richards and D. W. Shanafelt. 2013. The control of invasive species on private property with neighbor-to-neighbor spillovers. Environmental and Resource Economics DOI: 10.1007/s10640-013-9726-z. (link )

Gómez, M. I., T. J. Richards and J. Lee. 2013. Trade promotions and consumer search in supermarket retailing. American Journal of Agricultural Economics 95(5):1209-1215. DOI: 10.1093/ajae/aat044. (link )

Hamilton, S. F., T. J. Richards and K. W. Stiegert. 2013. How does advertising affect market performance? A note on generic advertising. Economic Inquiry 51(2):1183-1195. DOI: 10.1111/j.1465-7295.2011.00405.x. (link )

Richards, T. J., W. Allender and D. Fang. 2013. Media advertising and ballot initiatives: The case of animal welfare regulation. Contemporary Economic Policy 31(1):145-162. DOI: 10.1111/j.1465-7287.2011.00292.x. (link )

Richards, T. J., W. J. Allender and S. F. Hamilton. 2013. Rivalry in price and location by differentiated product manufacturers. American Journal of Agricultural Economics 95(3):650-668. DOI: 10.1093/ajae/aas137. (link )

Richards, T. and S. F. Hamilton. 2013. Network externalities in supermarket retailing. European Review of Agicultural Economics 40(1):1-22. DOI: 10.1093/erae/jbs011. (link )

2012

Allender, W. J. and T. J. Richards. 2012. Brand loyalty and price promotion strategies: An empirical analysis. Journal of Retailing 88(3):323-342. DOI: 10.1016/j.jretai.2012.01.001. (link )

Liaukonyte, J., B. J. Rickard, H. M. Kaiser, A. M. Okrent and T. J. Richards. 2012. Economic and health effects of fruit and vegetable advertising: Evidence from lab experiments. Food Policy 37(5):543-553. DOI: 10.1016/j.foodpol.2012.05.006. (link )

Richards, T. J., W. J. Allender and S. F. Hamilton. 2012. Commodity price inflation, retail pass-through and market power. International Journal of Industrial Organization 30(1):50-57. DOI: 10.1016/j.ijindorg.2011.05.003. (link )

Richards, T. J., M. I. Gómez and G. Pofahl. 2012. A multiple-discrete/continuous model of price promotion. Journal of Retaling 88(2):206-225. DOI: 10.1016/j.jretai.2012.01.002. (link )

Richards, T. J. and S. F. Hamilton. 2012. Obesity and hyperbolic discounting: An experimental analysis. Journal of Agricultural and Resource Economics 37(2):181-198. (link )

Richards, T. J., L. Mancino and W. Nganje. 2012. Nutrient deman in food away from home. Forum for Health Economics & Policy 15(2):1558-9544. DOI: 10.1515/1558-9544.1246. (link )

2011

Richards, T. J., R. N. Acharya and I. Molina. 2011. Retail and wholesale market power in organic apples. Agribusiness: An International Journal 27(1):62-81. DOI: 10.1002/agr.20251. (link )

Rickard, B. J., J. Liaukonyte, H. M. Kaiser and T. J. Richards. 2011. Consumer response to commodity-specific and broad-based promotion programs for fruits and vegetables. American Journal of Agricultural Economics 93(5):1312-1327. DOI: 10.1093/ajae/aar042. (link )

2010

Allender, W. J. and T. J. Richards. 2010. Consumer impact of animal welfare regulation in the California poultry industry. Journal of Agricultural and Resource Economics 35(3):424-442. (link )

Allender, W. J. and T. J. Richards. 2010. Market diversion and market power: California eggs. Review of Industrial Organization 36(1):37-58. DOI: 10.1007/s11151-009-9235-y. (link )

Richards, T. J., P. Ellsworth, R. Tronstad and S. E. Naranjo. 2010. Market-based instruments for the optimal control of invasive insect species: B. Tabaci in Arizona. Journal of Agricultural and Resource Economics 35(3):349-367. (link )

Richards, T. J., S. F. Hamilton and P. M. Patterson. 2010. Spatial competition and private labels. Journal of Agricultural and Resource Economics 35(2):183-208. (link )

2009

Hamilton, S. F. and T. J. Richards. 2009. Product differentiation, store differentiation, and assortment depth. Management Science 55(8):1368-1376. DOI: 10.1287/mnsc.1090.1032. (link )

Manfredo, M. R. and T. J. Richards. 2009. Hedging with weather derivatives: A role for options in reducing basic risk. Applied Financial Economics 19(2):87-97. DOI: 10.1080/09603100701765166. (link )

Pofahl, G. M. and T. J. Richards. 2009. Valuation of new products in attribute space. American Journal of Agricultural Economics 91(2):402-415. DOI: 10.1111/j.1467-8276.2008.01191.x. (link )

Richards, T. J., I. Molina and O. Hussein. 2009. Welfare impacts of the Mexico potato quarantine. Journal of Agricultural and Applied Economics 41(3):761-776. (link )

Richards, T. J., W. E. Nganje and R. N. Acharya. 2009. Public goods, hysteresis, and underinvestment in food safety. Journal of Agricultural and Resource Economics 34(3):464-482. (link )

Richards, T. J. and L. Padilla. 2009. Promotion and fast food demand. American Journal of Agricultural Economics 91(1):168-183. DOI: 10.1111/j.1467-8276.2008.01163.x. (link )

Richards, T. J. and G. Pofahl. 2009. Commodity prices and food inflation. American Journal of Agricultural Economics 91(5):1450-1455. DOI: 10.1111/j.1467-8276.2009.01363.x. (link )

2008

Richards, T. J., R. N. Acharya and A. Kagan. 2008. Spatial competition and market power in banking. Journal of Economics and Business 60(5):436-454. DOI: 10.1016/j.jeconbus.2007.06.002. (link )

Richards, T. J., J. Eaves, M. R. Manfredo, S. E. Naranjo, C. Chu and T. J. Henneberry. 2008. Spatial-temporal model of insect growth, diffusion and derivative pricing. American Journal of Agricultural Economics 90(4):962-978. DOI: 10.1111/j.1467-8276.2008.01170.x. (link )

2007

Manfredo, M. R. and T. J. Richards. 2007. Cooperative risk management, rationale, and effectiveness: The case of dairy cooperatives. Agricultural Finance Review 67(2):311-339. DOI: 10.1108/00214660780001211. (link )

Richards, T. J. 2007. A nested logit model of strategic promotion. Quantitative Marketing and Economics 5(1):63-91. DOI: 10.1007/s11129-006-9013-1. (link )

Richards, T. J., P. M. Patterson and S. F. Hamilton. 2007. Fast food, addiction, and market power. Journal of Agricultural and Research Economics 32(3):425-447. (link )

Richards, T. J., P. M. Patterson and A. Tegene. 2007. Obesity and nutrient consumption: A rational addiction?. Contemporary Economic Policy 25(3):309-324. DOI: 10.1111/j.1465-7287.2007.00047.x. (link )

2006

Richards, T. J. 2006. Sales by multi-product retailers. Managerial and Decision Economics 27(4):261-277. DOI: 10.1002/mde.1251. (link )

Richards, T. J., J. Eaves, V. Fournier, S. E. Naranjo, C. Chu and T. J. Henneberry. 2006. Managing economic risk caused by insects: Bug options. Agricultural Finance Review 66(1):27-45. (link )

Richards, T. J. and S. F. Hamilton. 2006. Rivalry in price and variety among supermarket retailers. American Journal of Agricultural Economics 88(3):710-726. DOI: 10.1111/j.1467-8276.2006.00890.x. (link )

Richards, T. J. and P. M. Patterson. 2006. Firm-level competition in price and variety. Journal of Agricultural and Applied Economics 38(3):491-512. (link )

Richards, T. J. and P. M. Patterson. 2006. Native American obesity: An economic model of the "thrifty gene" theory. American Journal of Agricultural Economics 88(3):542-560. DOI: 10.1111/j.1467-8276.2006.00878.x. (link )

2005

Richards, T. J. and P. M. Patterson. 2005. A bilateral comparison of fruit and vegetable consumption: United States and Canada. Journal of Agricultural and Resource Economics 30(2):333-349. (link )

Richards, T. J. and P. M. Patterson. 2005. Retail price fixity as a facilitating mechanism. American Journal of Agricultural Economics 87(1):85-102. DOI: 10.1111/j.0002-9092.2005.00704.x. (link )

Richards, T. J. and P. M. Patterson. 2005. Sales promotion and cooperative retail pricing strategies. Review of Industrial Organization 26(4):391-413. DOI: 10.1007/s11151-005-0182-y. (link )

2004

Richards, T. J. and P. M. Patterson. 2004. Causes of retail price fixity: An empirical analysis. Journal of Economics and Business 56(2):117-136. DOI: 10.1016/j.jeconbus.2003.04.003. (link )

Richards, T. J. and P. M. Patterson. 2004. Slotting allowances as real options: An alternative explanation. The Journal of Business 77(4):675-696. (link )

Richards, T. J. and D. R. Sanders. 2004. Pricing weather derivatives. American Journal of Agricultural Economics 86(4):1005-1017. DOI: 10.1111/j.0002-9092.2004.00649.x. (link )

2003

Richards, T. J. and G. P. Green. 2003. Economic hysteresis in variety selection. Journal of Agricultural and Applied Economics 35(1):1-14. (link )

Richards, T. J. and M. R. Manfredo. 2003. Cooperative mergers and acquisitions: The role of capital constraints. Journal of Agricultural and Resource Economics 28(1):152-168. (link )

Richards, T. J. and M. R. Manfredo. 2003. In frequent shocks and rating revenue insurance: A contingent claims approach. Journal of Agricultural and Resource Economics 28(2):233-251. (link )

Richards, T. J. and M. R. Manfredo. 2003. Post-merger performance of agricultural cooperatives. Agricultural Finance Review 63(2):175-192. DOI: 10.1108/00215070380001148. (link )

2002

Richards, T. J. 2002. Dynamic strategic interaction: A synthesis of modeling methods. Western Economics Forum 1(1):11-14. (link )

Richards, T. J. and L. Padilla. 2002. Commodity R&D and promotion. Journal of Agricultural and Applied Economics 34(1):401-415. (link )

Richards, T. J. and P. M. Patterson. 2002. Minimum effective scale in export promotion. Agribusiness 18(4):523-541. DOI: 10.1002/agr.10036. (link )

2001

Richards, T. J., P. M. Patterson and R. N. Acharya. 2001. Price behavior in a dynamic oligopsony: Washington processing potatoes. American Journal of Agricultural Economics 2(259-271):. (link )

2000

Patterson, P. M. and T. J. Richards. 2000. Newspaper advertisement characteristics and consumer preferences for apples: A mimic model approach. Agribusiness: An International Journal 16(2):159-177. DOI: 10.1002/(SICI)1520-6297(200021)16:2<159::AID-AGR3>3.0.CO;2-O. (link )

Patterson, P. M. and T. J. Richards. 2000. Produce marketing and retail buying practices. Applied Economic Perspectives and Policy 22(1):160-171. DOI: 10.1111/1058-7195.00012. (link )

Richards, T. J. 2000. A discrete/continuous model of fruit promotion, advertising, and response segmentation. Agribusiness: An International Journal 16(2):179-196. DOI: 10.1002/(SICI)1520-6297(200021)16:2<179::AID-AGR4>3.0.CO;2-J. (link )

Richards, T. J. 2000. A two-stage model of the demand for specialty crop insurance. Journal of Agricultural and Resource Economics 25(1):177-194. (link )

Richards, T. J. 2000. The impact of promotion and advertisizing: A latent class approach. Journal of Agricultural and Applied Economics 32(3):441-457. (link )

Richards, T. J. and S. R. Jeffrey. 2000. Efficiency and economic performance: An application of the MIMIC Model. Journal of Agricultural and Resource Economics 25(1):232-251. (link )

Richards, T. J. and P. M. Patterson. 2000. New varieties and the returns to commodity promotion: The case of Fuji apples. Agricultural and Resource Economcs Review 29(1):10-23. (link )

1999

Richards, T. J. 1999. Dynamic model of fresh fruit promotion: A household production approach. American Journal of Agricultural Economics 81(1):195-211. DOI: 10.2307/1244460. (link )

Richards, T. J., X. Gao and P. M. Patterson. 1999. Advertising and retail promotion of Washington apples: A structural latent variable approach to promotion evaluation. Journal of Agricultural and Applied Economics 31(1):15-28. (link )

Richards, T. J. and P. M. Patterson. 1999. The economic value of public relations expenditures: Food safety and the strawberry case. Journal of Agricultural and Resource Economics 24(2):440-462. (link )

1998

Richards, T. J., X. Gao and P. M. Patterson. 1998. The demand for value-added and convenience: A household production approach. Agribusiness: An International Journal 14(5):363-378. DOI: 10.1002/(SICI)1520-6297(199809/10)14:5<363::AID-AGR3>3.0.CO;2-D. (link )

Richards, T. J., K. K. Klein and A. M. Wallburger. 1998. Principal-agent relationships in agricultural cooperatives: An empirical analysis from rural Alberta. Journal of Cooperatives 13:21-34. (link )

Richards, T. J. and P. Mischen. 1998. The demand for specialty-crop insurance: Adverse selection and inefficiency. Journal of Agribusiness 16(1):53-77. (link )

Richards, T. J. and P. M. Patterson. 1998. Dynamic complementarity in export promotion: The market access program in fruits and vegetables. Journal of Agricultural and Resource Economics 23(2):319-337. (link )

Richards, T. J. and P. M. Patterson. 1998. Hysteresis and the shortage of agricultural labor. American Journal of Agricultural Economics 80(4):683-695. DOI: 10.2307/1244056. (link )

Richards, T. J., P. M. Patterson and P. van Ispelen. 1998. Modeling fresh tomato marketing margins: Econometrics and neural networks. Agricultural and Resource Economics Review 27(2):186-199. (link )

1997

Gao, X., T. J. Richards and A. Kagan. 1997. A latent variable model of consumer taste determination and taste change for complex carbohydrates. Applied Economics 29(12):1643-1654. DOI: 10.1080/00036849700000040. (link )

Klein, K. K., T. J. Richards and A. M. Wallburger. 1997. Determinants of co-operative patronage in Alberta. Canadian Journal of Agricultural Economics 45(2):93-110. DOI: 10.1111/j.1744-7976.1997.tb00195.x. (link )

Richards, T. J. and S. R. Jeffrey. 1997. The effect of supply management on herd size in Alberta dairy. American Journal of Agricultural Economics 79(2):555-565. DOI: 10.2307/1244152. (link )

Richards, T. J., A. Kagan and X. Gao. 1997. Factors influencing changes in potato and potato substitute demand. Agricultural and Resource Economics Review 26(1):52-66. (link )

Richards, T. J., P. van Ispelen and A. Kagan. 1997. A two-stage analysis of the effectiveness of promotion programs for U.S. apples. American Journal of Agricultural Economics 79(3):825-837. DOI: 10.2307/1244424. (link )

1996

Richards, T. J. 1996. Economic hysteresis and the effects of output regulation. Journal of Agricultural and Resource Economics 21(1):1-17. (link )

Richards, T. J. 1996. The effect of supply management on diary productivity. Canadian Journal of Economics 29(Special Issue Part 2):S458-S462. DOI: 10.2307/136087. (link )

Richards, T. J. and S. R. Jeffrey. 1996. Establishing indices of genetic merit using hedonic pricing: An application to dairy bulls in Alberta. Canadian Journal of Agricultural Economcs 44(3):251-264. DOI: 10.1111/j.1744-7976.1996.tb00149.x. (link )

Richards, T. J., A. Kagan, P. Mischen and R. Adu-Asamaoh. 1996. Marketing order suspensions and fresh lemon retail-FOB margins. Journal of Agricultural and Applied Economics 28(2):263-277. (link )

1992

Freeze, B. S. and T. J. Richards. 1992. Lactation curve estimation for use in economic optimization models in the dairy industry. Journal of Dairy Science 75(11):2984-2989. DOI: 10.3168/jds.S0022-0302(92)78062-X. (link )