Prasad Boradkar is Professor in Industrial Design at Arizona State University (ASU) in Tempe. He is the Director of InnovationSpace, a transdisciplinary laboratory at ASU where design, business and engineering students and faculty partner with corporations to develop human-centered product concepts that hold societal benefit and minimize impacts on the environment. Prasad is interested in the research space that lies at the intersection of design and material culture. He is the author of Designing Things: A Critical Introduction to the Culture of Objects (Berg 2010) and is currently working on a book on Indian design.