March 7, 2016
A Thought Leader Series Piece
By Wayne Pacelle
Note: Wayne Pacelle is president and CEO of the Humane Society of the United States, the nation's largest animal protection organization. He is author of the book, "The Humane Economy: How Innovators and Enlightened Consumers Are Transforming the Lives of Animals," and his March 2016 Wrigley Lecture is titled "The Humane Economy."
A decade ago, Arizona voters approved a ballot measure to stop the extreme confinement of pigs and veal calves on industrial-scale farms. Opponents mounted a vigorous and mocking campaign, claiming that food costs would rise and farmers would suffer if these animals were given just a little room to move beyond tiny crates. The electorate saw through those scare tactics and passed Prop 204 in a landslide, with 62 percent voting to give animals raised for food better lives.