January 22, 2013
Before joining Arizona State University, Nicole Darnall was an associate professor of management and public policy at George Mason University and an assistant professor of public administration at North Carolina State University. For almost two decades, Dr. Darnall has been examining firms' responses to sustainability in regulatory and social settings. Her research investigates the reasons why companies follow sustainability strategies, whether these strategies improve the environment, and whether companies that improve the natural environment also derive business value. More recently, she assesses consumer demand for corporate green strategies and how this demand might be influenced through public policy or business initiatives. To find out more about Dr. Darnall, you can read her commentary on the 2012 Greendex survey findings that assert Americans are the least green and feel the least guilt about it.