July 22, 2014
William McDonough, a world-renowned architect, educator and author as well as a member of the Board of Directors for Sustainability at ASU, has been appointed chair of the World Economic Forum’s Meta-Council on the Circular Economy. The meta-council represents the forum’s multi-sector initiative to accelerate business-driven innovation in order to scale the circular economy. Rooted in restorative principles, a circular economy is achieved using thoughtful design to implement renewable energy while minimizing both toxic chemicals and waste.
McDonough is known internationally for his revolutionary Cradle to Cradle framework, which relies on the sustainable design of products and systems. As chair of the meta-council, he will oversee the forum’s effort to demonstrate the real-world application of a circular economy's economic, social and environmental benefits. This will be done through targeted programs that aim to elevate the discussion to a global audience. With McDonough’s guidance and strategic insights, the Meta-Council on the Circular Economy will convene top-tier international companies, stakeholders, policymakers and other business influencers to identify systemic changes necessary for shifting to a sustainable global economy.