June 17, 2013
George Basile, a senior sustainability scientist in the Global Institute of Sustainability and a professor in the School of Sustainability, recently commented on a study on 1,305 national small businesses that shows a positive correlation between sustainability and profit.
"Businesses are finding that consumers want businesses that are about building a better future," Basile says. "Businesses that have strong sustainability plans tend to do better."
The study found that those businesses who strongly added sustainable practices had higher sales than those who only incorporated some sustainable methods. "Green businesses" are those that are aware of the impact of their decisions and find the environment and local economy very important.