Since the mid-1990s Shell GameChanger has been bringing the practices of Silicon Valley into Shell. Key breakthroughs, worth billions today, had their origin in GameChanger. GameChanger operates at the very front-end, exploratory part of the Discover – Develop – Demonstrate – Deploy funnel model.
The GameChanger journey has not been a smooth ride. GameChangers Henk Mooiwer and Hans Haringa will share how the practice managed to counterbalance the inevitable pull towards readily demonstrable business benefit, cultural conformity, predictability and control.
Henk and Hans will also share some thoughts around future proofing the practice against the backdrop of an increasingly democratized world of innovation. A world where progressive scenes like ASU could play a key role.
More information and RSVP.