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Sustainability Events

Our Energy-Efficiency Paradox: Psychological Barriers to "No-Brainer" Solutions

Elke U. Weber

  • Jerome A. Chazen Professor of International Business
  • Founder and Co-Director, Center for the Decision Sciences (CDS) and the Center for Research on Environmental Decisions (CRED)
  • Columbia University

Of all environmentally relevant decisions, the adoption of energy-efficiency technologies would appear to be a "no-brainer," yet these solutions are vastly underused. In this talk, Dr. Weber will highlight the psychological reasons for this paradox and suggest ways in which we can harness cognitive limitations to spark greater adoption of win-win solutions.

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Wednesday, November 30, 2011
9:30-11:00 a.m.
Please RSVP to Estella O'Hanlon