The Greening of Traditional Markets
- President and CEO of the US Green Building Council
The green-building market is the most potent trend affecting the industry today. Bypassing hurdles traditionally faced in the energy sector, the voluntary collaborations driving high performance buildings also reflect trends sweeping through environmental policy in the US and Europe. Christine Ervin draws upon her experience leading sustainable-market initiatives in national, state, and nonprofit sectors to explore the heady--and sometimes uncertain--world of green-market transformation.